How to move a dress rental business off Shopify or Instagram DMs
Last updated 2 November 2026
Instagram DMs and a Shopify store both work until bookings pile up. Shopify is built to sell a thing once, so dates, deposits and returns become plugins. DMs have no calendar, so a double-booking is a matter of time.
You can move in stages, and you do not have to retype your catalogue.
Why they strain
A rental has a start date, an end date, a cleaning gap and a return. Shopify needs apps for each of those. Instagram has none: availability lives in your head and bookings live in a thread you scroll back through.
What to bring across
Your pieces and photos, sizes, retail prices and rental prices. Ourfit can bring in your catalogue from Shopify, WooCommerce, Squarespace or Instagram, or from a spreadsheet. You check everything before it goes live.
Move in stages
Keep taking bookings the old way while the new calendar fills in. Add every existing booking to the calendar first, so nothing is double-booked. Then point your Instagram link at your new site.
Your own website
Ourfit builds a website from your pieces, on your own domain or at yourname.ourfit.app. Customers see what is free on their dates. Bookings, payments, try-on appointments and the calendar sit in the same place. Details are at about.ourfit.app/for-businesses.
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Frequently asked questions
- Can Ourfit import my existing catalogue?
- Yes, from Shopify, WooCommerce, Squarespace or Instagram, or from a spreadsheet. You check the pieces before they go live.
- Do I need my own domain?
- No. You can use yourname.ourfit.app, or connect your own domain.
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