Our story
It started with one dress
In Year 12 I posted my formal dress on Facebook Marketplace for rent. It went out five times. Nine years later, that idea is Ourfit: rent from real people's wardrobes and dress hire businesses, all in one place, or earn from your own.
2017 to now
How we got here
The spark
It was Year 12, and I'd just worn my formal dress. People kept asking where it was from, so on a whim, I posted it on Facebook Marketplace for rent.
I had no idea if anyone would actually rent it.
It ended up being rented five times.
At 17, without realising it, I'd stumbled into something: people want easy access to great outfits - however they get them.
The idea that wouldn't leave
That sparked an idea to buy more dresses. I came up with a name - Herr Apparel - created an Instagram, designed a logo, started planning inventory. But life got busy and I never launched it.
In 2021, I picked the idea back up. Built spreadsheets. Figured out the costs. Started planning again.
Then I started my dream role in tech and poured all my focus into that.
The idea, though, never left.
The evolution
I've always wanted to reshape an industry. To shift how people think about something. To take a model and rebuild it better.
During long drives between my hometown and Sydney, I kept coming back to that original experience. Not just renting a dress - but how natural it felt. How easy. How logical.
But this time, the idea evolved.
What if instead of building a single rental business, I built the infrastructure for the industry? What if renting clothes wasn't niche - but normal?
That's when Ourfit was born.
A platform built to make renting as easy as buying. To let anyone earn from pieces they already own.
Sophie Sherman, Founder & CEO
Our vision
We believe renting clothes should be as easy and normal as buying them.
What we believe
The values that guide what we do
Think outside the box
Stay open. Stay curious.
We value fresh thinking, new perspectives and the willingness to explore beyond what's familiar - as individuals, as a community and as a team.
Trust is worn in
We do what we say we'll do.
Trust underpins every interaction on Ourfit. Clarity, fairness and accountability come first.
Be humble
No one is a finished product.
We stay open to learning, feedback and growth - individually and together.
Build new defaults
We don't just optimise what exists - we invent what comes next.
We build technology that creates new ways to access and share. That means embracing complexity and setting new standards.
Be part of what happens next
See what people near you are lending, and rent it for the weekend.